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  • 0 How To Find Creative Inspiration | Creativity Is An Open Book

    • by Administrator
    • 07-11-2017

      As ‘creatives,’ the expectation that we continually pull ideas from the ethers can be draining, and it’s easy to get stuck in a creative rut, but fortunately there is a wealth of inspiration available in the mortal realm if we only open our eyes. These sources can be used for any creative industry, but let us use Photographers as an example....   Bookstores, The Quiet Muse Quality bookstores (and, we would add, libraries) are brimming with information. Along with books encompassing technical know-how, you can find many published works of photographic masters like Annie Leibovitz, Peter Lindbergh, and Richard Avedon, to name but a few. It’s increasingly common that newer photographers don’t know the work of their icon-creating forebears while being intimately familiar with those who have risen to YouTube fame. But, it can be so inspiring to imbibe the light, the composition, the power of those photographers who made it big in another era, some of whom are out there still, working in the field as living legends.   [Rewind:] Stephen King’s Key To Creativity Could Help You Be A More Identifiable Photographer What the purveyors of books offer over the things we see online is tangibility. We at SLR Lounge have written of the magic of print, and it applies here as well. It’s another experience to view photographs that have been delivered into the physical world, and it can be an inspiring one. For a trip through contemporary photography, look no further than the magazine stand. Magazines are an excellent way to see current photography as it is being used in the world today. Flipping through big-name magazines will typically present a view into the polished world of commercial and editorial work, whether that be food, portraiture, fashion, or the product work you can see adorning the advertisements. For more artistic, rather than commercial, photography peruse independent magazines.   [Rewind:] The Great Abyss | For All Of Us Who Struggle With Creativity Finally, these places offer another critical resource for photographers that is often overlooked: books and magazines filled with art. As in, non-photographic art. Paintings, mosaics, sketches, and more – all types of art can present a less expected avenue to expand your creativity. Applying inspiration found in other kinds of art can differentiate your work from that of the masses finding their next idea in the same video by a well-known photography educator.  

  • 0 Marketing Your Brand on the Web Via Mobile Traffic

    • by Administrator
    • 06-11-2017

      Mantas Ciuksys, Sr. Content Manager at Socialbakers tells, today more than half of the world's web traffic comes from mobile. More and more users are relying on mobile connections to get their information online, and desktop usage is dropping off fast. For marketers, the trend poses a new challenge: how to bring customers to your website Social media has sped up the pace in marketing in the last 10 years. While the social channels themselves were at the forefront of setting trends, technology often dictated how those trends developed. Devices got smaller, more capable, and desktops were replaced by more transportable alternatives. As a result, users began to consume a lot more information on the go. According to Socialbakers data partner Statista, in 2016 an overwhelming 60% of social media content was consumed on smartphone apps versus just 21% on desktop and 10% on tablets. It is then no surprise that mobile has just surpassed desktop in web traffic on a global scale. If compared to the amount of content that’s consumed on mobile - and the fact that in Q2 2017 Facebook attributed a staggering 87% of ad revenue to mobile - marketers should be seeing a lot more traffic, but that isn’t the case.   Why? The answer lies in the difference between how content is consumed on mobile versus desktop. In any industry today, reaching users on mobile is critical for all brands. But reaching customers on mobile doesn’t mean merely expanding the brand’s advertising strategy to include mobile ad placements. It requires making significant content strategy adjustments and a shift to a mobile first marketing mindset. Marketers not only need to think how to create content that will engage users on the go, but how to make it efficient and light. And we don’t mean easy and fun to watch - we mean light on data. Just to illustrate the point, Statista reports that, in 2016, global mobile video traffic amounted to 4,375,000 terabytes per month. And in 2017, it’s expected to double at 7,225,123 terabytes. In today’s mobile-centric landscape marketers need to be aware of how to create a mobile-focused user experience of their brand. Not just inside social media platforms, but outside of them, too. To help ease the user experience, Facebook has taken the data load into account as well and is beginning to reward websites that load faster by pushing links to them to the top of the users’ News Feed. Facebook has also made it clear time and time again that it wants to keep its users inside the platform. Links have for a long time been the least effective content type for brands. With multiple adjustments to the News Feed algorithm, and with the majority of the content consumed on mobile, marketers will have to be a lot more creative in getting users to leave the platform and visit their website.   The Takeaway Marketers have to be careful not to ask their audience to take actions on mobile that are intended for desktop. Driving your mobile audience to download a white paper is both inconvenient and data-heavy. But the last touch point in the customer journey may still very likely happen on desktop. Knowing how difficult it is to get customers to their websites to make that final purchase, and especially on mobile, brands have to be thoughtful about choosing the right time to give their customers the incentive to visit their page. Likely that step will happen far in the bottom of the sales funnel. When customers do leave the platform, brands need to be ready to meet them with a mobile-first experience that is light on data, digestible on the go, and rewards the user for taking that extra step.

  • 0 My Olive - Premium Olive Oil & Balsamic Tasting Bar

    • by Administrator
    • 03-10-2017

    My Olive Website Design - Launched: October 1st 2017www.myolive.ca Welcome to Mississauga's only Olive Oil & Balsamic Tasting Bar! Our mission is to offer you a premium selection of Extra Virgin Olive Oils & Balsamic vinegars that surpass your expectations!  We are a small family business in the heart of Port Credit and in Roncesvalles at the corner of Garden Avenue and Ronesvalles Avenue! In addition to our large selection of Premium Olive Oils from around the world and our Balsamic Vinegars from Modena Italy, we offer a selection of unique Gourmet pantry essentials.      - Finishing Salts      - Ice Syrup      - Hot Sauces      - Premium Dark Chocolate infused with MyOlive Oils​      - Offer free tasting seminars for brides and their wedding party; perfect for your wedding favours, showers, wedding party gifts. We will customize to fit your      budget and wedding theme.      When you come and visit us in beautiful Port Credit, you will enjoy a very clean and fresh environment. Our product is showcased in crisp stainless steel Fustis,which are the containers that hold and protect our product. Each Fusti is labeled with a detailed description of the product so that there is no guessing involved. We have a lot of product, “over 60 choices of Super Premium Olive Oils and Balsamics” and that can be overwhelming. That is why we encourage you to take your time and taste or ask us or our staff for suggestions. Then we prepare your selection right in front of you so you know exactly what you are buying.  We hope to become your favourite store for enhancing your everyday cooking, unique hostess gifts and much more.     * To see more examples of our website design work, you can check out Our Portfolio page.Website Design copyright PostIdol Media Ltd - www.postidolmedia.com

  • 0 I'm A Victim!

    • by Administrator
    • 21-04-2017

    Ok, so I need to let everyone know about the rollercoaster of feelings my morning has had so far and how I ultimately became a victim.    Of what? You'll have to read on to find out.   First off, I should mention that today started off fairly normal. Went to bed the usual time last night, around 1:00am. However we got up a little late this morning, 8:00am. Daughter has to be at school at 8:30am so it was an all too familiar scramble around the PostIdol Media household getting ourselves ready and our now, all-of-a-sudden, incredibly slow daughter ready. But ultimately we get out of the house. By we, I mean me and my daughter. My wife tells me today she's busy this morning and not coming for morning wake up drive.......fine.   So, I get our daughter to school, late, I might add. And then I go off on our usual routine, solo, to Tim Horton's (Biggest Canadian Coffee & Fastfood drive-thru for all my American friends who don't know). When I get to the turn into the complex the Tim's is in, the lineup is backed all the way to the entrance. I should mention that there is a McDonalds in the complex as well, but this lineup is for Tim's - My luck!!   By this point, I am starting to see how this day is shaping up. I pull up behind an older green Mercedes. And the lady driving is texting or something, not sure, but she is not paying attention and the car ahead of her has pulled forward already. Annoying. And although it is maybe two seconds we sit there, it feels like 5 minutes.   Now, I am pretty patient and because I drive a Chrysler 200, anyone who owns one knows it does not have a polite little honk. It's no honk or loud "Move your F$%in' Ass" honk", there is no polite "Hey lady, the car ahead of you has moved forward, can you pull forward so the car behind me can get into the complex and not hang out into the street stopping traffic?" type of honk. So, I just sit there.    We move forward a little further and we are at the point where the cross-traffic from people leaving McDonald's crosses over our line. Everyone always leaves the lane open and then pulls forward when they see room for their car in the continuation of the line on the other side. Well, the lady in front of me continues to wait, and when a space opens up, in my head, she isn't moving fast enough to get over there, again delaying our line up.   Finally, she pulls forward and I see that there is room for two cars there, and no McDonald's cross traffic coming, so I cross with her. But, she decides to leave half a car length between her and the vehicle ahead of her.   By this point I am frustrated. Not aggressive, or visibly yelling or anything, but just getting into a little hissy fit in my head. So, I pull up right tight to the back of her car. Again, not wanting to use the Mack Truck horn I have in my Chrysler. On top of it, at this point, we have the regular homeless guys on the corner smoking up a storm, and the wind is going in my direction. All I can think is FML!!   We get through the line, albeit slowly, and when she gets to the window to pay, she is talking with the cashier, taking her time paying with her debit card, and just being consistent with the whole performance to this point. Finally she drives off.   I finally get to the window, and the cashier tells me that she already paid for my order.......   She already paid for my order.......let that sink in a little. I know there are much worse people out there than me. But I was pretty frustrated and annoyed in my head......and then she paid for my order!!   In that moment, my whole perception and attitude changed. It's not cause I didn't have to pay the $6.50 for my order. It's simply in the gesture. I was so taken back. For the first time ever I was a victim of "pay it forward". And I say victim, because like the victim of a small crime, I felt awful!   I got my order, pulled out of the complex, and pulled up beside her. I rolled down my window and said "That was very sweet. Thank you so much!" and a very nice lady responded with a smile "Hey, no problem. I have had people do it for me and it just brightens the day. Just paying it forward! I hope you have a great day!". I said "thank you" once again and we drove off.    Now, I am the type of person that I dress all in black, all the time, often wear sunglasses and generally look like a grumpy person. But if you actually talk to me, you would see, literally....."that's just how my face goes". lol. I am a very sensitive, emotional and caring person, especially to those I love. I am also a VERY reflective person, and this act of kindness gutted me!   So I want it to be painfully clear, I don't really consider myself a victim. I am happy to have been the recipient of, not only a nice deed, but also a deed that made me reflect on my life, others' lives and humanity as a whole. Maybe we would all get along a little better if instead of cutting each other off, flipping the finger to each other and all out acting like asses......we took a little responsibility for ourselves and realized, it very well could just be us, our problem, WE ARE THE CAUSE!   My bad morning was ALL ME. This nice lady showed me that. I was over-reacting, judging, and just getting myself in a worse mood by the minute, and in one gesture, she completely unraveled it and turned my outlook on the day around. *got goosebumps just writing that!   So, thank you very much Miss Green Mercedes, for the breakfast and for the life lesson.   "I hope you have a great day too!"         

  • 0 4 Tech Innovations Transforming Web Design in 2017

    • by Administrator
    • 03-01-2017

      Do you remember the first websites from the mid-1990s? Some of them are still online, such as the Internet Explorer is Evil site, which was built in 1996. It relied heavily on Flash animation and tacky images.Modern websites don't look anything like that today. Technology has evolved. New technology has led to new customer expectations.Here are some technology trends that are changing the future of web design in 2017. Wearable Technology Affect Customer Experience and Web Design Optimization In the past, web developers had a single focus – creating a great user experience. They only had to make sure that the website they were building was engaging and communicated their message appropriately. Today, people are using multiple devices at the same time. They are also using wearable devices, such as Fitbit, which influence their behavior. Web developers need to consider how all of these devices influence the customer experience. Mobile Devices Force Brands to Trim Websites In 2015, the number of mobile Internet users exceeded desktop users for the first time. Since a growing number of people are accessing the Internet from their mobile devices, web developers need to make sure their sites provide a good mobile user experience. They are facing one major challenge - mobile data plan limits. Websites with lots of graphics take longer to loan on mobile devices than desktops. According to UX expert Rick Wittington, mobile users will abandon sites that take over 10 seconds to load. If you are redesigning a website, it's important to test it on multiple devices. If it loads too slowly on the average smartphone, then you will probably need to remove some of your graphics and consider using fewer applets. Video Will Play an Even More Important Role in Web Design Video has become a powerful medium in recent years. According to new research from Contently, people spend more time watching online videos than they spend on social media. Video will be even more important in the future. The Cisco Visual Networking Index shows that online video traffic will increase over 400% by 2020. Web designers can't afford to ignore this trend. They need to provide reliable way to host and stream videos. Since video can increase bandwidth and load times, they may need to trim the images from the rest of their site. Lower Attention Spans Lead to Simpler Designs I already mentioned that lower the increased popularity of mobile devices is leading to leaner websites. Another factor is also driving this change – lower attention spans. New technology has made customers less patient. This is partially due to their experiences on social media and a society that places even more of a focus on instant gratification. In 2017, customers will be even less forgiving of websites that take a long time to load.   Bottom Line A lot of variables are influencing the role of web design. The biggest takeaway is this – websites need to be leaner. They need to load quickly. In the early days of the web, many brands tried to show off by creating very image intensive sites with a lot of Flash animation. Today, they need to create simpler sites that load quickly.

  • 0 10 Mobile Web Design Best Practices

    • by Administrator
    • 03-01-2017

      If charging up your mobile commerce strategy is on your to-do list for 2017, enjoy these 10 best practices from Mobify’s recent publication 50 Ways to Please Your Customers: A Guide to Mobile Web Design Best Practices.   1. Go to full site – the mobile website escape Always include a link to the full site for your users. No matter how good your design, some people just want the experience they’re used to. The only thing that likes change is a wet baby.   2. Keep headings shorter than short Headings that wrap over more than 2 lines push your content down the page and often out of frame for users. Keep them short, focused and descriptive without telling the whole story.   3. Use placeholder text on small, common form inputs On small forms where context is obvious, use placeholder text instead of labels (eg. login forms, search boxes or address forms).   4. Place labels above form inputs When you use labels they should be placed above form elements. Using top-aligned labels makes sure that if the mobile browser zooms in on the input, the user doesn’t lose the context of the input.   5. Pop-ups suck on mobile Window management on mobile still sucks. YouTube, Maps, anything that opens native applications takes the user outside the website’s flow and out of context. Do your best to integrate these elements on the page so that users can stay with the website they’re viewing.   6. Save time with font-based icons We (heart image) icons! They spice up your designs. To avoid managing a sprite sheet with both retina assets and smaller icons, opt for a font-based icon set like: Font Awesome; glyphish; iconsweets; or symbolset. Or, make your own. Here’s how.   7. Give your mobile website a mobile-first makeover Going mobile is about more than just squeezing an existing website into a one-column format. Examine your analytics and your user feedback. Tackle the opportunity to re-imagine your website for mobile and to focus on the important elements. Reorganize content so that it makes sense to the user. Drop extra content blocks. Move elements up or down the page. Add new elements for mobile devices. It’s your site to make amazing.   8. Make your default font size at least 14px Even if that seems really big, it’s the right thing to do. The only time to go smaller (and just to a minimum of 12 px) is on very precise labels for forms.   9. Respect the fat fingers and tipsy taps of your users None of us are as dexterous as we’d like to be on our mobile devices. We can all have a touch of “fat fingers” symptoms. So design your actions accordingly. Make the touch targets big. We recommend 40px by 40px. Give targets lots of margin too. We recommend at least 10px margins around the targets. Primary actions should always be big and tappable.   10. Embrace the wild and wonderful world of device APIs When making a desktop site mobile we sometimes forget that smartphones and other mobile devices access user location, can make phone calls, take pictures and much more. Don’t confine your creativity to what’s on your desktop site.    

  • 0 Web Designers & THEIR Websites

    • by Administrator
    • 02-01-2017

      Now, I'm not sure if this is just my problem, or if every web designer has this issue, but I have no problem coming up with great ideas for different, custom web designs and layouts for my clients. But when it comes to our website, the actual PostIdol Media website I always draw a complete blank. Hence why this new website literally took 4 years to create.    Now before you say "4 years! To create THIS site? It's nothing ground-breaking!". Agreed. And I don't mean it took 4 years to code and design it. I mean it took 4 years to finally settle on a design, style and motif for the website. As creative types, we are a bit of a loose cannon and unless we get a design out of our system fast, our brains will move on to another idea. That's precisely what had been happening with the PostIdol Media website. I have about half a dozen beginnings to great web designs, but then it took too long to come to fruition, so my creative mind moved on.    And then, as if that wasn't enough, there's the whole point of finding time to do the website. We have about 10-15 projects running at any given moment, putting in 10-12hr days, 6-7 days a week. And somewhere in there we need to try and find time to design our one website....WITHOUT HAVING IT LOOK RUSHED! Not an easy task to say the least.   Anyways, we are still working on this website. Slowly but surely it is coming along. We are starting to add the web design case-studies, and new pages, like this blog.   I wrote this post to take the time to let you know, if you see any short-comings of the PostIdol Media website, or really on any web designer's website - it's not that we don't know what we are doing, it's not that the site is broken, it's simply that our clients' web design projects come first. And in those few off-hours we have, we get to work on our website, if we are not too exhausted.    Thanks for reading.    Jackson